One of the best ways to boost your search engine ranking is to ensure that you have plenty of links pointing back to your site.  In other words, you need to increase your link popularity.

Why?

Because many of the popular search engines are using a lot of off-page criteria to help decide how relevant (or popular) your site is for certain keyword searches. Let’s say you have a site about bowling and you want your site to show up in Google when people type in the search terms, “bowling balls.” 

Back in the day, you used to be able to achieve a high ranking by cramming your keywords in the body of your web pages, title, as well as your meta tags. Well this quickly grew old as people learned the techniques and started using this method to spam the search engines.  Webmasters were putting unrelated search terms into their meta tags and using hidden text to try and trick the engines into bringing their site more traffic.

As you may have guessed, engines like Google have gotten much smarter over the years and are now using the “backward link” technique to help rank web pages. Google can determine the keywords other sites are using to link to a particular site and then they use that information to help decide how a page should rank for various search words.

Going back to the bowling ball example — if you go to Google and search for “bowling balls”, you’ll notice that the sites that appear first aren’t necessarily the ones that repeat the word “bowling balls” throughout the text.  Some of them don’t even have these keywords in the title of the page.

The reason these sites show up first is because of their link popularity.  Other web sites are using “bowling balls” to describe their site and are using these keywords inside the actual hyperlinks when they link to them.

So hopefully you can see now that when you exchange links with other web sites, be sure that they include the keywords you want to rank high for in the search engines.

Another reason why using a web directory is by posting one website link, it may be more advantageous to a website owner, so that people go to web directories to find specific websites. They do not simply happen to be visiting the website for one reason or another and come across the link by accident. Individuals who use web directories are looking to find website links which makes it more likely that one will gain visitors from posting on web directories.

So, the benefits of the web directory can be advantageous by both sides. For individuals, would be easier for them to find the information from the appropriate website that they need. And for the website owner to be easily recognized by the people and also automatically will bring traffic that would be benefits for the position of websites on search engines.

Based on Wikipedia source, A web directory or link directory is a directory on the World Wide Web, that specializes in linking to other web sites and categorizing those links. A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. Web directories often allow site owners to directly submit their site for inclusion, and have editors review submissions for fitness.

One way to get the link popularity and increase page ranking in the eyes of search engines is just submitting our website to many business web directories. Once and more of our website has been approved, that will be better to our website popularity on search engines, because it could increase the traffic. In addition, with the right keyword, useful articles that “stuck” on other sites, including this business web directory, we may get free traffic too.

Generally, a business web directory have high page rank in Google, so with any of our links in signature or in articles content, we will be able to getting “share” from those levels of PR. It make senses to us, because with live link that visit to our business website, more and more links are entered, make it easy to assess its popularity ranking automatically.

Although we can practice as a good articles writer is part of the optimization SEO, this time we will discuss more on the personal side of the bloggers themselves. Say you’re blogging for 3 months or more, and you’ve established yourself to practicing SEO on your blog. The question is, how many articles you created in a month? The answer may vary. It could be 5, 10 or maybe 20 articles.

The next question is, how well you interact with potential readers of your blog. I think everybody, including myself, it is natural to feel uncomfortable when making our first blog article. Approximately the same analogy as you live in the new environment and neighbors do not know who you are, we feel do not know how to communicate with them, afraid to say strange, almost ugly fear and so on.

The only choice to get out of the problem is growing. Develop your communication technique, multiply vocabulary, deepen the idea of your blog articles, just collect various kinds of ways to greet someone, learn how to tease a little, and most of all make yourself comfortable with your writing. The last point is important, both for your readers and your blog SEO. Because when we write articles that SEO optimized and we are writing bad technique, so visitors from the Search Engine will only find what they seek in order to immediately leave your page.

This would be different if when visitors from the Search Engine to feel your herbs with writing that makes them comfortable, so they feel “Gee, this is interesting information”. And that, in my opinion (remember, I think you know, not according to SEO experts), an optimal SEO techniques for a blog. Applying the techniques and tips that SEO is not something that is difficult, but communicate with others and make it comfortable, it has a difficulty level higher.

“The goal of SEO is to create the actual conversion”

A big fans of ‘Kungfu Panda’ have said, the real purpose of SEO is to create sales conversion, and I justify it because it is the actual purpose of SEO, you can know about it from SEO books published abroad, not domestically. But do not be afraid, even if you currently do not have something to sell, SEO techniques can still serve you for the sake of others. At the end, let’s develop ourselves into a good SEO bloggers, not the SEO spammers.

Twitter

1. Personal Branding. Twitter is a social media platform you can use to build your personal brand.It has the primary benefit of developing a casual persona and establishes you as a social personality that is connected and approachable. As Twitter adoption increases, new users will be drawn towards well established Twitter personas.
2. Get Feedback. Need an alternative perspective on how a website looks or the right course of action to take? Blast out a message asking for advice and you’ll receive replies from other users. This collective intelligence can be used as fodder for articles or projects.
3. Hire People. Need a good logo designer, marketer or programmer? Send out a message asking for recommendations. This is a very quick and easy way to hire freelancers or even companies based on familiar recommendations.
4. Direct traffic. Twitter can be used to get traffic to your websites or the sites of friends. If you ask your friends to tweet about it, the message will spread faster and further as other active users pick it up. There is a viral nature to all types of news, even on a site like Twitter.
5. Read News. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news. You can also subscribe to Twitter feeds for specific websites/conferences, which allows you to receive and view content quickly. This is very useful for active social news participants.
6. Make New Friends. Like any other social network, Twitter has a built-in function for you to befriend and track the messages of other users. This is an easy way for you connect with people outside of your usual circle. Make an effort to add active users you find interesting. A Twitter acquaintance can be developed into a long lasting friendship.
7. Network for benefits. Twitter can be used as a socializing platform for you to interact with other like-minded people, especially those in the same industry. It can be used to establish consistent and deeper relationships for future benefits such as testimonials or peer recommendations.
8. Use it as a ToDo list. Use Twitter to record down what you need to do while you are away from the computer. Mark the tweet as a favorite to file it for referencing. Another alternative is to use an Online task management service that is synced with Twitter. One example is Remember The Milk.
9. Business Management. Twitter can be used as a company intranet that connects employees to one another. Workers can liaise with each other when working on group projects. Particularly useful when certain workers go out often in the field. Updates could be set to private for security reasons.

10.  Notify Your Customers. Set up a Twitter feed for the specific purpose of notifying customers when new products come in. Customers can subscribe via mobile or RSS for instant notification. Twitter can also be used to provide mini-updates for one-on-one clients.

1. Take Notes. Twitter provides you with an easy way to record important ideas or concepts you want to explore further. Include links relevant to ideas you want to explore. Note taking can also be done offline via mobile applications.
2. Event Updates. Businesses can use Twitter as a means to inform event participants and latest event happenings/changes. This is a hassle-free way of disseminating information, especially when you don’t have the means to set up a direct mobile link between you and the audience
3. Find Prospects. Twitter can be used as a means to find potential customers or clients online. Do a search for keywords related to your product on Twitter Search and then follow users. Tweet about topics parallel to your product and close prospects away from public channels by using direct messages or offline communications. Discretion and skill is needed in this area.

14.  Provide Live coverage. Twitter’s message size limit prevents detailed coverage of events but it can allow you to provide real-time commentary which may help to spark further discussion or interest on the event as other Twitter users spread the message. Very useful for citizen journalism.

1. Time Management and Analysis. Twitter can simply be used to keep a detailed record of what you are doing every daily. This might be boring for others but this type of usage is useful when you want to analyze how you spend and manage your time.
2. Set Up Meetings. Twitter can help you organize impromptu meetups. For example, you can twitter a message while at a cafe, event or art gallery and arrange to meet fellow users at a specific spot. It’s an informal and casual way of arranging a meeting.
3. Acquire Votes. Send a link to your stories you’ve submitted in other social news sites like Digg. Sometimes your followers will vote up the stories because they agree with it. This allows you to acquire more support for your efforts on other social media websites.

You can read the complete article here. The conclusion I get is the benefit of twitter as a social networking website will be very useful for us who want to build a business online through your simple blog.

Know What ‘Keyword’ Is
Here we will learn to better understand more what is meant by ‘keywords’. In this context, what keywords are entered by a person in on Google to find a specific information.
Usually people put between 2 to 5 words, usually referred to as phrases or commonly known as search phrases, keyword phrases, the query phrases, or just keywords alone, all contain the same meaning.
Keywords are very important to us is the best and most relevant search phrases, you want your site will be found on the pages of Google search results when someone uses those keywords or words in the query.
A good keyword should be specific and clear. Better to get 100 visitors a high quality of the 1000 visitors who visit your site listed in the search for a common phrase, which then was not interested in what we offer.
Our primary mission is not only a lot of visitors, but how to enhance the marketing value of the products or services that we wish to offer on the site. Being 1st rank in Google does not mean anything except to increase sales of products or services on offer.
The clearer, more specific, the more unique keywords you select, the greater the opportunity to get visitors who are looking for what to offer.
If you want the maximum results, then we must think as costumers or potential visitors. Think about what they need, what problems they face and what solutions can you offer to help.

Learn how to find keywords
How do we choose keywords which are most appropriate and most relevant to the site? There are 2 main methods that can be used :

• By using the online tool called Word Tracker at http://www.wordtracker.com or something similar, take some time to find the right keywords.
• Analyzing site visitor statistics. Do this after doing the first, to assess the results of the first method.

Wordtracker is the online tool that will find a suitable variation of the search phrases, including synonyms and spelling errors committed by ordinary people. It will show you how many people are using the word in time period of 60 days and 24 hours.
There are no other programs that offer similar information. There were other tools, such as Overture’s or AdWords’s Keywords, but not quite accurate. For this reason why Wordtracker chosen by many Search Engine Optimizers (SEO) and Internet Marketers.
Routinely, we must study and analyze statistical data from your site visit, to find which keywords people use to search our site. This will be undertaken after the site walk for some time.

Learning Using Wordtracker
Before using Wordtracker, we must first take the time to make a list of words that may be used by prospective buyers to find products, services or information that we wish to offer. Think as a buyer, it is important to remember.
Wordtracker offers 2 kinds of services, ie free trial version and the paid (full) version. You have to register before you can use the full version. Free Trial Version hanay allow you to find what keywords are searched by people on the AltaVista search engine.
Wordtracker is quite expensive to use, but there’s no better way to find the most appropriate keywords for your site.

Algorithm Google Rank
Algorithm rank by Google can be divided into two main factor groups:
Keyword (textual) factors. Keyword factors, how, where and when the keyword is used. Which means how well our site optimization for keywords that we select, and when it appears on the keyword links that refer to your web page. Factor reflects the level of relevancy keyword page (page relevance).
Link (PageRank) factors. This includes also the number and quality of links that refer to your site. Factor reflects how important the link (page importance) and how strong his relationship with Google PageRank (PR).
In other words, Google searches for pages that are in indexnya related and important (relevant and important) in a search for a particular word, and then sorted by descending on the results page.
Keyword Factors and Page Relevance
Keyword is a word which entered into search engines to find special information. Usually people put between 2 -5 words to Google to find what they are looking for. Google will find what they want.
Google will analyze all the pages in the index, and sorted the appropriate page. Each site typically has one or two keywords, it is often called the theme of “theme” of the site.
How well you define the theme of your site, and how well you optimize the use of keywords, will greatly affect your site ranking in google. Google will measure the level of connectedness based on the home page hypertext search and analyze your site and other sites that have certain links to your site.
Google will assess the text into a link (which could in clicks) to our site, the title of the text, and content of the pages linking kesitus us, whether we also have keywords.
Link Factors (PageRank) and Page Importance
Page importance is all about links-how many, quality, strength, which will be discussed later.This is part of the algorithm is commonly called the Google PageRank (PR).
Google will find links from other sites that refer to our site. Google consider that links from site A to site B showed that site B is an important site. In this case, another site to vote for our site, which also helps raise the ranking of pages (PageRank) on our site.
Each page of our website has a PR (PageRank) of their own. Usually the highest PR value on the main page (home page), most people will link this to the main page, from the other pages that are on our site.
The more sites linking to our site, then Google will regard that the more important your site and will boost the page rank (PR) your site. But the quality is as important as the quantity, not all links of the same value.
There should also note that PageRank is only one factor used to rank. Sites that optimize a particular keyword can be higher rank than the sites that do not optimize keyword but have a higher PageRank.
PageRank on the set after comparing one with another, from every page that is on the Google index. This means that more than 3.3 billion pages.

Note: PageRank is determined not based on keywords used in your site